Substantial disagreement exists concerning how designers in many fields, whether amateur or professional, alone or in teams, produce designs. Dorst and Dijkhuis argued that „there are many ways of describing design processes“ and discussed „two basic and fundamentally different ways“, both of which have several names.

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A website, also written as web site, is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

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A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.