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Benetton Live Windows

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ABOUT THIS PROJECT

In collaboration with Fabrica we created the video installation "United People of Munich" for the Benetton Group. We chose a variety of people who live in Munich, took individual photographs and brought them together in one delightful animation. One portrait for example dissolves into colorful pixels, then merges with the next image. Viewers were offered the chance to see the United Colors of Benetton in a contemporary digital interpretation as part of World Population Day. The installation was shown at the Benetton flagship store in Munich’s city centre in 2011. (Additional creative team credits: Agnes Handfest, Maximilian Stengl).

Category

ADVERTISING, PHOTOGRAPHY

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